PACKAGING: Part Art, Part Science, All Challenge.

Packaging directly impacts revenues and costs, and therefore, profits; yet, itself, is subject to competing, often conflicting demands from every other function within a company.

That’s why only a systems approach can manage packaging.

It’s simple to state in theory, but difficult to put into practice. Whether a company has not a single employee with a packaging-related title, or has its own packaging department, even a seemingly simple packaging issue can have more twists than a pretzel factory.

Consequently, a consultant who provides objective, seasoned, innovative services can be a valuable resource in deriving full strategic measure from packaging.
Sterling Anthony, Packaging Consultant
Don’t settle for repackaging™
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